Articles & publications

Plan Black Friday and Cyber Monday spend around contribution, inventory, cash, and clear escalation rules instead of revenue alone.

Brands cited in AI Overviews earn 35% more organic clicks and 91% more paid clicks than brands left out. The real 2026 response to zero-click search isnt avoidance -- its getting cited, and one company learned the expensive way what avoidance costs.

Vibe coding has moved past SaaS dashboards into consumer health apps. A look at the trend, the solo builders behind it, and what growth marketers can learn from apps that grow without a media budget.

AI advertising covers four layers now, not two: generated creative, optimized bidding, orchestrated campaigns, and the newest one -- ads placed directly inside ChatGPT, now live in 31 European markets. A working definition and how to evaluate any platform against it.

ChatGPT for marketers means three specific jobs: writing briefs that survive contact with a creative team, catching errors before ad copy launches, and generating creative variation fast enough to keep pace with a real testing calendar.

AI marketing splits into three layers — generated creative, optimized media buying, and orchestrated campaigns. Most brands claiming an AI marketing strategy in 2026 are only using the first one. Here is the framework to tell the difference.

A behind-the-scenes breakdown of the AI creative system I built that dropped per-asset cost from $15 to $0.13 — real numbers, real workflow, no theory.

A practical explainer on the exact creative + optimization switches that dropped cost per engaged session ~37% MoM while holding volume steady.

his explainer breaks down full-funnel paid media strategy and how top DTC brands activate awareness, consideration, and conversion across digital touchpoints.

Learn how to unlock better CAC and LTV using first-party data, CDPs, and value-based modeling. A must-read for marketers adapting to a post-cookie world.

A tactical playbook for allocating an eight-figure budget across CTV, search, social, and programmatic—with insights on funnel prioritization, creative sequencing, and performance guardrails.